Continuancy achieves this through supporting the development of the risk architecture, strategies, policies and procedures that enable organisations to maximise the effectiveness of their risk management measures.
Without a risk strategy it can become difficult to understand how risk contributes to the achievement of the overall aims of the organisation. All too often risk can be marginalised; this oversight can deny the business opportunities to develop a measured advantage over current and future competitors, and or to enjoy a better relationship with insurers.
Continuancy will develop good risk strategies that become the architectural blueprint from which the business can create and embed effective risk management and corporate governance. The risk strategy will be linked directly to the strategic plan for the organisation; this will provide direction and a reference point to establish priorities.